marketing: fortytwo co llc
How my team amassed $466,000 in sales with no investment
Co-Founder
Director of Marketing and Media
MY ROLE
ON THIS PAGE
Demonstrated Proficiency in Adobe Illustrator, Lightroom, Photoshop, and Digital Photography
Photography Campaigns
Short Film Productions
Organic Endorsements
In 2023, I co-founded an experimental design company with two Stanford Computer Science majors. From 2023-4, I acted as Director of Marketing and Media for the company.
Every success that my team and I achieved was totally self-directed and done without any investments. We just believed that we had designed a viral product - and we did. We put our own money into prototyping, and enjoyed $60,000 in presales on the day that we dropped our first item.
In the 14 months I was active in my role, we generated 2.9 million + views on Tiktok and 450,000 + views on Instagram, which translated into $466,000 in revenue ($166,000 pure profit).
My campaign work was featured on high-profile curation instagram pages such as highsnobiety (5.4M followers), avntspace (195k), culturfits (743k),NSSSsports (116k), 8by8MAG (46.2k), and more.
KEY FIGURES
Justin Bieber Posting Hailey Wearing Our Product (9.3M likes)
GQBrasil (354k followers) Highlighting Our Product
GQBrasil (354k followers) Highlighting Our Product (2)
Free People Listing FORTYTWO CO Product (Wholesale Deal) (2)
Free People Listing FORTYTWO CO Product (Wholesale Deal)
Zulan (DJ, 353K Followers) Posting in Our Product
MArketing wins: BIEBER, FREE PEOPLE, AND BEYOND
BELOW: PHOTO CAMPAIGNS AND SHORT FILM PROMOTIONAL MATERIALS
PROMOTIONAL SHORT FIlms
81.6K Views on Instagram
Role responsibilities: casting, storyboarding, location scouting, production.
52.4k Views on Instagram
Role responsibilities: talent management, photography, production assisting.
69.1K Views on Instagram
Role responsibilities: casting, asset design, production.
47.5K Views on Instagram
Role responsibilities: screenwriting, talent management, set design, production.
CAMPAIGN SHOOT
Role responsibilities: pre-production (casting, wardrobe), photography, talent management, post-production (editing, color grading)
I was the sole photographer and editor for this campaign shoot. My team handled asset management and publication. Photographs from this campaign were selected by GQBrasil to be featured in their digital magazine.
CAMPAIGN SHOOT
My key contributions to this project included campaign conceptualization, light design, set design, photography, editing, casting, wardrobing, and managing a team of videographers.
CAMPAIGN SHOOT
Role responsibilities: pre-production (casting, wardrobe), photography, talent management, post-production (editing, color grading)
I was the sole photographer and editor for this campaign shoot. My team handled asset management and publication. Photographs from this campaign were publicized on our instagram.