marketing strategy: STANFORD FASHIONX
How I professionalized a student-run club
President (2025-Present)
Director of Marketing and Media (2024-5)
Director of Runway Photography (2024)
General Member (2022-4)
MY ROLE
As a student-run organization interfacing with industry leaders, professionalism is imperative. My goal was to elevate our brand identity to increase visibility, and to attract work opportunities for our general members (Stanford Graduates and Undergraduates).
Outcomes: relationships with the CEOs of REVOLVE, RENT THE RUNWAY, DEPOP, POSHMARK, DAYDREAM, NOT JUST A LABEL, CAUSEMETICS, and more.
Demonstrated Proficiency on Adobe Illustrator, Premiere Pro, CELTX, Lightroom, and Photoshop
FashionX Rebrand Packet
FashionX Promotional Films
ON THIS PAGE
REBRAND PACKET, 2024-5
I worked with the 2024-5 Presidents of FashionX to fully makeover the club’s identity. The goal was to devise a design hierarchy for marketing purposes.
My Co-President and I chose to retain this identity for 2025-6, with only minimal changes to our brand colors and brand mission.
PROMOTIONAL SHORT FILMS (INSTAGRAM)
20.7K Views on Instagram
Role responsibilities: casting, storyboarding, location scouting, production assisting, directing.
14.1k Views on Instagram
Role responsibilities: post-production, color grading, editing, asset management, screenwriting, production.
11.1K Views on Instagram
Role responsibilities: casting, asset design, story, storyboarding, talent management, production.
16.5K Views on Instagram
Role responsibilities: story, screenwriting, camera operation, casting, post-production, editing, color grading, talent management, directing, production,