“COIN”
narrative assets created for FORTYTWO CO LLC’s Bank of Fortytwo Capsule Collection
The two characters I created robbed the fictional Bank of Fortytwo, and the money they stole would be the funds on which they would found IAFF (International Association of Fixed Football), the fictional entity that our next clothing collection would be based on.
This packet was one of the first exercises that I did before I officially took the role of Director of Marketing and Media for FORTYTWO CO LLC. It was a demonstration of my ability to create a narrative out of a product.