81.8K Views on Instagram
‘FOR THE SPORTSMANSHIP’
Promotional Mini-Series Installment
COLLABORATIVE DELIVERABLE FOR CO-FOUNDED STARTUP
In my time as CMO of FORTYTWO CO, an experimental design company I co-founded as a freshman with two Stanford CS majors, we generated over $488,000 in revenue ($166,000 pure profit). These numbers are a direct translation of my marketing strategy, execution, and management.
Role responsibilities: co-production, storyboarding, location scouting, day-of logistics and transportation, casting, crew management, call sheet development.
This was the first high-production promotional video that I made with my team at FORTYTWO CO. We made this as the first installment of a mini-series that aimed to shape the “world” we were trying to build as part of our marketing strategy for our FOOTYTWO Capsule Collection. The goal was to publicize our product with in-video marketing, gain attention online, strengthen brand interest, and bolster sales.
We outsourced a director from LA and I co-produced the video with my teammates. I worked with the director on the story for the video, found 20+ actors to partake, coordinated transport of materials, equipment, and cast, made the call sheet, managed cast and crew on-set, and learnt a huge amount about delegation and leadership through this experience.